On Thursday 13th October a games company called Rebel Play gave a talk during the lecture. During this talk, they posed the question:
'do media platforms and genres have specific gender appeal? why don't more women play console games?'
It was stated that males are the primary demographic for games creators as 58% and 42% of women play console games. It was discussed that women appear to be playing social games, for example, games on the networking site facebook. However, women over the age of 18 are one of the industries fastest growing demographics.
Do asthetics matter and do they need to change? It was discussed whether big or small text made a difference, colouring such as black and white, different controlls and advertising. Do any of these appeal more to a specific gender? Were the 'mechanics' of the games a 'turn off'? for example, hypersexualisation, violence, zero sum outcome and rinse and repeat.
Rebel Play provided ample amount of supporting questions which meant research for answering this question would be relatively easy to start and a great presentation overall.
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